An Empirical Analysis of Eco-Conscious Consumer Behaviors and Their Impact on the Decision-Making Process for Running Shoes: The Moderating Role of Runner Profiles




Consumo Eco-Consciente, Eco-Conscious Consumption, Sustainable Consumer Behavior, Running Shoes Lifecycle, Runner Profiles, Decision-Making Process


Purpose: This study investigates the impact of green consumer values and eco-conscious consumption on the decision-making process for purchasing and disposing of running shoes, emphasizing the moderating role of the runner's profile.

Design/Methodology/Approach: This research employs a quantitative survey methodology and analyzes the data using Structural Equation Modeling (SEM). The model incorporates the runner's profile—which includes running frequency, duration, and its integration into the individual's lifestyle—as a moderating factor.

Findings: The study reveals a complex interplay between environmental values and consumer habits, which is moderated by the individual running profiles, influencing the purchasing and disposal decisions of running shoes.

Practical Implications: The insights from this study can aid companies in tailoring sustainable practices and products to different segments of runners, thereby enhancing environmental stewardship within the domain of sports consumerism.

Originality/Value: This research contributes to the existing body of knowledge by uniquely integrating consumer environmental values, habits, and individual athletic profiles within the context of purchasing and disposal decisions for sports equipment.


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Author Biographies

Jones Ribeiro , Escola Superior de Propaganda e Marketing (ESPM), São Paulo

PhD Student at Graduate Program in Management - Escola Superior de Propaganda e Marketing - ESPM.

Marcelo L. D. S. Gabriel , Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Doctor of Education in Science and Technology from the State University of Campinas (UNICAMP, 2011), Master in Business Administration from Álvares Penteado University Center (UNIFECAP, 2005), Executive MBA in Marketing from IBMEC (2001), and Bachelor in History from the University of São Paulo (USP, 1997). Professor in Administration and Consumer Behavior at the Superior School of Advertising and Marketing (ESPM), reviewer for national and international journals, and editor for the Brazilian Journal of Marketing. Research interests include B2B Consumer Behavior, Green Marketing, and Sustainability. Former multinational executive in Sales and Marketing.


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How to Cite

Ribeiro , J., & Gabriel , M. L. D. S. (2024). An Empirical Analysis of Eco-Conscious Consumer Behaviors and Their Impact on the Decision-Making Process for Running Shoes: The Moderating Role of Runner Profiles. Journal of Lifestyle and SDGs Review, 4(00), e01590.