Unveiling the Gap between attitude and purchase intention: essential conditions for sustainable consumption

Authors

DOI:

https://doi.org/10.37497/2965-730X.SDGsReview.v4.n00.pe01591

Keywords:

Sustainable Consumption, Consumer Attitudes, Purchase Intention, Sustainable Marketing Strategies, Structural Equation Modeling

Abstract

Objective: This study aimed to explore the discrepancy between consumers' attitudes and their intentions to purchase sustainable products by examining the essential conditions required for sustainable consumption.

Method: An analysis of essential conditions was conducted utilizing latent scores derived from structural equation modeling based on partial least squares (PLS). The sample comprised potential consumers of sustainable products, gathered via a survey.

Main Results: The research validated all proposed hypotheses, providing evidence of the necessity level concerning the variables of information, attitude, and sustainable marketing strategies for the realization of sustainable consumption.

Relevance/Originality: Despite an increasing body of research on sustainability, a gap remains in understanding the divergence in the consumption of sustainable products. This investigation stands out as pioneering work in determining the levels of necessity for predictors that are expected to delineate the relationship between attitude, intention, and behavior.

Theoretical/Methodological Contributions: This study enhances the current understanding of the gap between attitude and intention towards the consumption of sustainable products by identifying the necessary conditions for antecedents of sustainable consumption. It introduces a novel perspective by specifying the occurrence levels of predictor variables.

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Author Biographies

Flávio Santino Bizarrias , Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Professor and Researcher at the School of Advertising and Marketing (ESPM-SP), Brazil. Previously, I served as a Professor and Researcher in the Postgraduate Program in Project Management (PPGP) at Universidade Nove de Julho (UNINOVE), stricto sensu, and as a faculty member in higher education at the same institution. I continue to work as a business consultant, applying scientific knowledge to address organizational challenges.

Jussara da Sila Teixeira Cucato , Escola Superior de Propaganda e Marketing (ESPM), São Paulo

PhD student in Business Administration at Escola Superior de Propaganda e Marketing - ESPM. Master in Business Administration from the Postgraduate Program in Business Administration at Universidade Nove de Julho - UNINOVE, with emphasis on Marketing, and training at the Institut d'administration des Entreprises de Grenoble, IAE GRENOBLE, France. Bachelor of Business Administration from the same IES. He graduated in Teaching in Administration from FEA/USP. He studies consumer behavior, marketing strategies, digital marketing, international marketing and service marketing.

Marlette Cassia Oliveira Ferreira , Instituto Federal de Educação, Ciência e Tecnologia de São Paulo - IFECT, São Paulo

PhD in Business Administration from Universidade Nove de Julho (UNINOVE). Interdisciplinary Master in Administration, Communication and Education. Bachelor of Social Communication Qualification in Publicity and Propaganda; Bachelor in General Administration; Degree in Pedagogy. Today she is a professor at the Federal Institute of Education, Science and Technology of São Paulo - Caraguatatuba. He has experience in the area of ​​Administration, with an emphasis on Administration and Marketing, working mainly on the following topics: marketing, crowding, tourism, retail.

Jussara Goulart da Silva, Universidade Federal de Uberlândia -UFU, Minas Gerais

PhD in Business Administration from Universidade Nove de Julho (UNINOVE). He holds a Bachelor's degree in General Business Administration from the Educational Institute of Assis (IEDA), a Specialist in Marketing Management from the Eurípides Soares da Rocha Foundation (UNIVEM) and a Master's in Administration from the Federal University of Paraná (UFPR). She is currently coordinator and professor at the Federal University of Uberlândia (UFU) in the Administration course at the Faculty of Administration.

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Published

2024-03-18

How to Cite

Bizarrias , F. S., Cucato , J. da S. T., Ferreira , M. C. O., & Goulart da Silva, J. (2024). Unveiling the Gap between attitude and purchase intention: essential conditions for sustainable consumption. Journal of Lifestyle and SDGs Review, 4(00), e01591. https://doi.org/10.37497/2965-730X.SDGsReview.v4.n00.pe01591